Empowering local communities: preserving cowboy and rancher culture and biodiversity in Baja California Sur

For us at Baja Adventures, it is essential to involve local communities in regenerative tourism in Baja California Sur, as their participation ensures that all stakeholders contribute and benefit. In regenerative tourism, it is key for culture to thrive and remain alive.

The cowboy culture was introduced to Baja California Sur by Spanish colonizers, who brought with them cattle management techniques and the use of mules. This heritage has left an indelible mark on our traditions and ways of life, enriching our regional identity.Together with local ranchers from La Sierra de la Giganta, we explore mountains, canyons, and oases with the help of their mules, set up camera traps to monitor species, and generate local economic impact to preserve this culture.

We work together to understand the dynamics of the flora and fauna of these mountains and join efforts in conservation.